As a blogger, Google authorship is one of the best tools you have in your arsenal to boost your ranking in Google, as well as also increase your click through rate from search results.
Google authorship is part of Google’s rich snippets update. It takes structure data from a webpage and then displays it alongside the search results.
Apart from looking pretty nifty, it serves as a really good way to get more traffic to your site. Visual content on the results page really stands out, and instantly catches the eye.
This click map, courtesy of Google’s own research, shows exactly how much authorship can affect the click through rate on the search results page. You can see that the site that is using authorship, is actually getting more traffic than the top two ranking sites. If this isn’t enough to convince you to intergrated Google Authorship into your blog right now, I’m not sure what will.
Link Google+ to your content
If you don’t have a Google+ account, then you’re going to need to sign up for one. Authorship uses information from your Google+ profile to aid ranking and display information on the search results page.
One you’re in Google+, go to your profile’s about tab, and then click on the edit button under ‘Links’.
Under the ‘Contributor to’ settings, add your Blog’s name and URL as a Current contributor. Make sure to set this to ‘Public’ otherwise it will not appear in the search results.
Adding Rel Author to your blog
Now that we’ve let Google know that you write for your blog, we can move on to implementing the rich snippets markup into your blog template.
<a href="***Author Google+ Profile Link Here***" rel="author">Joe Bloggs</a>
This code will make a hyperlink to your Google+ profile. You can put that into either your theme, or your blog posts. Simply replace the url with that of your Google+ profile, and change your name in the link.
You can also add the markup in the header of your theme. Since it’s hidden in the header of the page, it’s only read by the browser, so the link is invisible to the user, but Google can still read it without a problem.
<link href="***Author Google+ Profile Link Here***" rel="author" />
Test the results
We should now be almost finished. All there is to do now is to see if it worked. Google has made a brilliant rich snippets testing tool for getting at least a rough idea of what your webpage will look like in the search results.